100% Natural Fabrics. No compromise.
Every Amaya piece is made from pure natural fibers, from the outer fabric to the lining. No polyester, no shortcuts, just clothing that breathes and feels good on your skin.
A note from our founder
Our design philosophy
I’m Devika Jadhav, the founder and designer of Amaya. With an education from London College of Fashion and a background working with luxury heritage brands in India, I felt inspired to create a line that blended traditional artistry of the East with contemporary aesthetics of the West.
Inspired by my Indian heritage, I collaborate closely with skilled artisans, reviving hand-embroidery, traditional painting and dyeing techniques passed down through generations. Every fabric, trim, and finish is chosen with love and care. Amaya is a testament to my belief in creating clothing that tells a beautiful story.
Devika Jadhav
Founder and Designer
Our workmanship
At Amaya, we celebrate the art of hand embroidery to create intricately detailed one-of-a-kind clothing. Our artisans, working with their families and communities, dedicate 20-30 hours to meticulously craft each hand embroidered piece. These skills are passed down through generations and each of our garments carries a piece of their heritage.
The art we're keeping alive
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Hand-painted Chintz
Shop the collectionA 16th-century Indian botanical, painted in watercolor by an artist, then adapted into our signature prints.
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Block Print
Shop the collectionCarved wooden blocks are pressed onto fabric one impression at a time, so no two lengths are identical.
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Ari Embroidery
Shop the collectionA fine hooked needle draws chain stitches by hand. A single jacket takes 20–25 hours.
